Building products that
help people
discover, explore,
and decide.
Product Leader and Mentor with 8+ years building and scaling consumer tech products across Southeast Asia.
THE JOURNEY
One obsession.
Building products customers love.
Dyson
Product Design Engineer
“Where product craftsmanship began.”
My career started in hardware, building consumer products that people interact with every day.
At Dyson, I worked on the Supersonic and Air Multiplier product lines, helping bring products from early functional prototypes to global launch. Working across engineering, design, and manufacturing, I learned that exceptional products are rarely the result of a single breakthrough — they emerge from countless iterations, relentless attention to detail, and a deep understanding of customer needs.
This experience shaped my product philosophy: whether hardware or software, great products are built by combining customer empathy, rigorous execution, and uncompromising quality.
Key Impact
Dyson Supersonic · Dyson Air Multipliers
Razer
Product Manager
“Where hardware met software.”
At Razer, I made the transition from hardware engineering into product management, owning companion apps that connected physical devices with digital experiences.
Leading product roadmaps and cross-functional delivery taught me how software could continuously evolve long after launch. More importantly, it showed me that the best products are ecosystems — not standalone features — where hardware, software, and customer experience work seamlessly together.
This was where I discovered my passion for product management.
Key Impact
Razer Raiju Mobile App · Razer Synapse Xbox App
igloohome
Senior Product Manager
“From products to platforms.”
Joining igloohome gave me the opportunity to own a product end-to-end. I led the mobile experience powering a smart lock ecosystem used by homeowners, hosts, and guests around the world.
Working in a fast-moving startup environment, I owned roadmap prioritisation, customer discovery, and delivery across engineering, design, marketing, and business teams. It reinforced the importance of balancing user needs, business outcomes, and technical constraints.
This was where I learned to think beyond features and build complete product experiences.
Key Impact
igloohome Mobile App
PropertyGuru
Product Manager
“Learning the economics of products.”
At PropertyGuru, I focused on monetisation products for Southeast Asia's leading property marketplace.
I launched products such as Turbo Listings and Featured Agent Self-Serve, helping agents generate more visibility while creating sustainable revenue growth for the platform. The experience deepened my understanding of marketplace dynamics, incentives, and how successful products create value for both customers and businesses.
This was where product decisions became business decisions.
Key Impact
Turbo Listing · Featured Agent Self-Serve
Grab
Lead Product Manager
“Scaling impact across millions.”
At Grab, I led Ads and Marketing products across Southeast Asia, building discovery and monetisation experiences used by millions of consumers and merchants.
From Search and Listing Ads to campaign management platforms, I worked on products that balanced user experience, merchant outcomes, and platform revenue. Along the way, I learned how experimentation, platform thinking, and operational excellence enable teams to scale impact far beyond individual features.
This was where I learned to build products at regional scale.
Key Impact
>USD$100M annualised ad revenue · Display, Search & Listing Ads
Traveloka
Product Manager, Discovery
“Helping travellers discover what's next.”
Today, I lead the Product Discovery domain at Traveloka, shaping how millions of travellers discover, evaluate, and book experiences across the platform.
I own the Traveloka homepage storefront engagement (CTR) and increasing Product Traffic through experimentation, personalisation, and UX optimisation. Close collaboration with regional Marketing teams to maximise campaign conversions via discovery and driving the evolution of Traveloka's Discovery Platform to deliver more relevant experiences and increase booking outcomes.
This chapter brings together everything I've learned so far: customer empathy, product craftsmanship, monetisation, experimentation, and platform thinking.
Key Impact
Homepage Storefront Experience · Discovery Platform
Selected Work
Problems worth
solving.
Discovery
Reducing decision fatigue.
Problem
When users face hundreds of options, they don't choose better — they leave. The paradox of choice is real, and it destroys conversion.
Approach
Leveraged personalisation engines that understand intent signals to surfaced the right option before users knew they needed it.
Outcome
Measurable engagement and time to interact on critical product surfaces. Discovery became a feature users sought, not a funnel they endured.
“The best discovery doesn't feel like a feature. It feels like the product knows you.”
Monetisation
Building sustainable business products.
Problem
Most monetisation feels extractive. Users sense when a product is optimised for money over experience — and they're right to.
Approach
Launched monetisation surfaces to create genuine value exchange. Ads became relevant. Promoted listings became discovery. The line between content and commerce converges.
Outcome
Ads Revenue targets met while user engagement and overall GBV held or improved. Proved that monetisation is a UX challenge, not a business tradeoff.
“Monetisation that doesn't add value is just friction with a price tag.”
Marketplace Growth
Customers, merchants, and the platform.
Problem
Marketplace health isn't about optimising one side. Tip too far towards supply and demand suffers. Over-index on user experience and merchant economics break.
Approach
Built systems that surface quality supply to the right demand segments. Created merchant and agent platform tools that improve listing quality while driving their own growth metrics.
Outcome
Compounding network effects — better supply attracted more demand, which incentivised better supply. The flywheel became visible in data.
“Marketplace product management is applied economics with a human interface.”
Experimentation as a Mindset
Not assumptions.
Problem
The best products aren't built from certainty — they're built through continuous learning. In a world of ambiguity, experimentation helps teams reduce risk, uncover customer truths, and make better decisions faster.
Approach
Champion experimentation as a core product discipline. Define clear hypotheses, measure meaningful outcomes, and create rapid feedback loops that turn ideas into validated insights. Use data and customer behaviour to guide decisions while staying anchored to a long-term vision.
Outcome
Delivered measurable improvements in engagement, conversion, and customer experience across multiple products. Built a culture where teams learn faster, iterate with confidence, and focus on outcomes rather than outputs.
“Vision provides direction. Experimentation provides the path.”
Product Principles
What I believe.
How I build.
Discovery beats choice overload.
The job is not to show everything. It's to show the right thing.
Monetisation is part of the user experience.
If it feels extractive, it will be.
Build for behaviour, not features.
Features are a means. Behaviour change is the end.
Customer value creates business value.
In that order. Always.
Speed of learning beats speed of shipping.
The fastest path to the right answer is rarely a straight line.
Simple is not the starting point. It's the destination.
Complexity is easy. Clarity is the hard work.
Beyond Product
Who I
am.
Father of two boys.
The most important product I'll ever ship. Raising curious, kind humans who ask why and aren't afraid to try again.
Teaching them that failure is just a version number.
Mentoring on ADPList.
Paying forward what was given to me. Working with product managers and career changers navigating the messy early stages of a PM career.
500+ sessions. Every conversation reminds me why this work matters.
Your Grit Story.
Ran a podcast during COVID-19 about the unsexy part of success — the grind, the doubt, and the decisions that define careers. Real conversations with real people.
Because the polished narrative always leaves out the interesting part.
Always making something.
Side projects, experiments, tools. Not everything ships. But the process of building outside work keeps the mental model fresh and the curiosity alive.
The best PMs never stop being makers.
“The best product people are curious about everything — not just their roadmap.”
On LinkedIn
Thinking out
loud.
Connect
Always happy to
connect with fellow
builders.
Whether you're building something new, thinking through a product challenge, or just want to talk shop — reach out.
ERIC CHAN — PRODUCT LEADER
SINGAPORE · 2026